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5 Ways To Get Creative With Email Subject Lines
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Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out.  There’s nothing more frustrating than creating a great email campaign only to get low open rates.

Did you know that a third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line?

That’s why the critical first step to improving email marketing engagement is creating great email subject lines that compel your subscribers to find out more.

Here are several best practices to help you write enticing email subject lines to boost your open rates and get your emails read:


More than half of emails are opened on a mobile device, so it’s important to consider your target audience and what device they commonly use to open their emails.

Only include copy that your need to optimize subject lines for every device.  For mobile devices, a 20 to 30 character count is ideal.  But, if your target market mostly uses a desktop, you need to make sure not to exceed 50 characters.


It’s always a good idea to back your strategy with data analytics.  Measure your email open rates, and take a look at the subject lines that performed well in the past.  Chances are, your email subscribers liked the subject line, and it enticed them to open your email.

However, you should also note that email open rates are also affected by the relevance of the deal you’re offering and the day/time you sent the email.  So, keep in mind that although subject lines are a primary factor, they’re not the only thing you should be paying attention to.


Statistics show that a personalized subject line is 22% more likely to be opened, so make your subscribers feel special by tailoring your message uniquely.  You can tailor your subject lines according to your recipient’s specific location, use “you” and “your” so that your recipient feels like you’re talking to them directly.  This will help you build rapport with your subscriber and make them feel more familiar with your name and your brand.

“You’re going to love these restaurants in Boston.”

“An exclusive discount, just for you!”


Communicating urgency in an email subject line can entice recipients to open your email.  However, don’t use it too often, as recipients may think that your next time-limited offer won’t be so limited after all. 

Choose specific occasions such as a business anniversary, Black Friday, or Christmas to schedule your giveaways and exclusive deals.  Tapping into a recipient’s fear of loss also works well to compel immediate action.

“30% Off for the First 100 Customers”

“Offer Ends in 3 Days”


People get a lot of emails in their inbox, and it’s hard for brands to stand out.  But, how often does an email subject line make you smile?

Humor is one of the best ways to showcase your brand’s personality, and with a strong brand personality, relationship and trust building become a whole lot easier.

Don’t be afraid to insert wit and humor in your email subject line.  It’s a great way for you to catch the attention of your recipient and get them to open your email.

“Deals that Make Us Proud (Unlike Our Nephew, Steve)” – Groupon

Subject Lines Matter

Your email subject line is the second thing your subscriber reads (after seeing who it’s from) when they receive your email.  So, make sure that you tell your recipient what they can expect in your email, or use a little personality to reel them in.

Entice them to open the email by conveying a sense of importance and relevance, and center it around the individual you’re sending the email to. 

At the end of the day, if your emails aren’t getting opened, then your message isn’t being read.  You have great content – you just need it to be seen!

For more information on email marketing campaigns and how we can help, contact our office.


12 Reason Why Your Business Needs A Content Marketing Strategy


Author: Stephanie May 


Phillip Long - CISSP, CEO of BIS Technology Group, along with his team of marketing and information technology experts, will walk you through an overview of  what your business should be doing to protect your data and plan your digital marketing strategies.

About BIS Technology Group

BIS Technology Group is the technology leader on the Gulf Coast and is comprised of four divisions: Information Technology, Web Design & Digital Marketing,   Office Equipment and Business Consulting. Together these divisions help local businesses exceed expectations and allow them to group to their full potential while minimizing risks. To learn more about BIS Technology Group, visit

You may reach out to us at:
Phone: 251-405-2527



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