complete marketing solutions

BIS Designs Blog

rss

Should You Outsource Your Business Blogging?
blog3.PNG

You may have noticed the blog trend that is ruling the cyber world from Google to social media.  Whether it is fashion influencers or tech gurus and travel enthusiasts, blogging is a trend that continues to grow each year.

 

How does this relate to your business? Blogging is a way to share your expertise and knowledge with your target audience.  In doing so, you are 1) helping to provide information needed by your potential customer and 2) demonstrating your expertise on the subject which in turn keeps the customer coming back to you for further assistance.  You are building trust with your potential customers/clients and this results in more leads for your business. Having well-written and updated blog content on your website also strengthens your relationship with Google which boosts your rankings in search results. 

 

Now that you know why you need a business blog, let’s talk about how you’ll find the time to add this task to your agenda.

 

It is common for small and medium sized businesses to outsource business functions like payroll, human resources, accounting and more to keep the organization lean and flexible.  Outsourcing blog writing? This might seem more challenging – after all, your blog is the voice of your business and a critical part of your content marketing strategy.

 

It is definitely possible to outsource blog posts, and do it well.  Below are two of the most common questions we get here at BIS Designs about blogging:

 

Question 1: Can an outsourced blog writer really capture my tone/style/business personality?

 

Writing is personal and every business feels like they have a unique tone or style they’re looking to capture in their blog.  The very concept of outsourcing might feel like it will cause you to lose some of your business’s personality.

 

Solution:  Take time to educate your writer.  We’ve all heard it, “you get what you put in”, and in this case, it is definitely true. A good writer will research and educate themselves as much as possible but to keep your business personality/style/tone the same, you’ll need to give some details on what makes your business stand out from your competitor.

 

Question 2: Where will the blog content come from?

 

If you give your writer nothing to work with, you get nothing in return worth reading. It’s that simple. You are the subject matter expert for your business. A good outsourced writer will bring your expertise to light in a readable way.  If you’ll provide more information and direction, you’ll get more of what you expect from your writer and overall blog content strategy.

 

Solution: Make a list of topics.  Whether you do this once a month or once a quarter – take the time to send a few topics to your writer. Once your blog writer has a list of topics, he/she can now get started on the time-consuming part of the project - creating engaging content.  The few minutes that you spend concentrating on topics will help to keep your business personality/tone/style alive on your website.

A big perk of outsourcing your business blog writing is that your new writer will bring fresh ideas to the table.  This simply adds new insights that can make your blog better.

 

Fun Fact: The average blog post takes 3 hours 20 minutes to write and the most engaged blog content on the web now has 41% more words than it did 3 years ago. 

 

If you have a blog on your website that you simply don’t have time to keep up or you would like to add a blog to your website but aren’t sure where to start, give us a call! Outsourcing to a local company who can meet with you face-to-face to discuss your marketing goals is a great way to start the new season.

 

RELATED:

5 Benefits of Business Blogging

 

 

Phillip Long - CISSP, CEO of BIS Technology Group, along with his team of marketing and information technology experts, will walk you through an overview of  what your business should be doing to protect your data and plan your digital marketing strategies.

About BIS Technology Group

BIS Technology Group is the technology leader on the Gulf Coast and is comprised of four divisions: Information Technology, Web Design & Digital Marketing,  Office Equipment and Business Consulting. Together these divisions help local businesses exceed expectations and allow them to group to their full potential while minimizing risks. To learn more about BIS Technology Group, visit bistechnologygroup.com.

You may reach out to us at:
Phone: 251-405-2527
Email: plong@askbis.com


Tags

2018 advertising Apple voice search bis designs brand personality business security campaigns Christmas content marketing Copiers designs desktop digital marketing Disaster Recovery Facebook Facebook ads Facebook advertising Google grow your email list holiday marketing http internet marketing keywords landing pages LinkedIn marketing marketing tips marketing trends Microsoft voice search mobile mobile devices new leads newsletter optimize Printers promotions search engine optimization search engine rankings SEO SEO rankings small business Social media social media ads social media marketing Thanksgiving tourisms travel trends Twitter website website designs 2017 ads Adwords campaign algorithms App app development Apps apps for businesses B2B b2c backlinks Baldwin County BIS bis designs bis designs staff blog blogging blogs blogs 2018 board brand voice business business apps business blogging business marketing business strategy Call to action capture leads communications content content creation content management content marketing conversions Create a Winning Content Marketing Strategy creative writing crm CTA customer relationship manager customer support customers digital marketing digital marketing luncheon digital marketing trends digital video marketing DNN dotnetnuke Downtime email campaign email communication email lists email marketing email strategies employee facebook facebook ads facebook advertising facebook engagement facebook marketing facebook marketing tips facebook page tips generating leads google Google voice search Gulf Coast headline holiday campaigns how to capture emails how to get more likes on facebook https in the news information technology instagram instagram marketing integrated marketing internet marketing Internet Security interview keyboard keywords landing page lead generating lead generation leads LinkedIn links luncheon marketers marketing marketing basics marketing campaign Marketing Director marketing strategies marketing strategy marketing tips marketing trends marketing trends 2016 mobile Mobile AL mobile app mobile apps mobile devices mobile friendly mobile marketing mobile marketing strategy mobile responsive mobile site mobile website networking new clients new hire newsletter online marketing optimization outsourcing paid advertising Pensacola FL pin pinning pins pinterest pinterest board pinterest business page PPC PR President professional website design promotion ranking responsive design retargeting sales sales conversion sales funnel search engine search engine optimization search ranking search result search results security segmentation seo seo in mobile al SEO keywords seo specialist site launch small business smartphones social media social media marketing social media marketing in mobile al social networking social networks social proof social strategy SSL strategy target audience technology tips tourism marketing trending topics trends trust factor twitter unique value proposition UVP video video marketing videos voice search voice search SEO web design web designer Web Development web hosting web marketing webinar webinar marketing website website design website designs website goals Website Security websites youtube youtube marketing

We're eager to Work With You

Our team of professional designers, copywriters and online marketers are ready to work with you to create

everything you need for a successful an online marketing strategy.

 
BIS Designs
21530 Professional Drive
Robertsdale, AL 36567
251.405.2535
info@askbisdesigns.com
Connect with Us:
 
    
Copyright 2018 by BIS Designs | Privacy Statement | Login