complete marketing solutions

BIS Designs Blog

rss

Stay On Top: SEO in 2019
seo.PNG

Hello, 2019! It’s a New Year, which means it’s time to get ahead of the competition and on top of your search engine optimization (SEO). In the next few minutes, we’ll cover these five topics to get you thinking about improving your SEO strategy: Mobile-first indexing, page speed, thought-provoking content, featured snippets, and RankBrain.

1. Mobile-first indexing

As of March 2018, Google started rolling out what they call “mobile-first indexing”. In 2019, this concept will become even more relevant as mobile users rise and Google adapts mobile-first indexing to more and more websites.

Searches on desktops are declining, driving the pressing need for appropriate indexing based on the mobile versions of websites. Due to this, mobile-first indexing was created with the intention of helping mobile users easily find what they’re looking for. So, what does this mean for you? Should you completely disregard the desktop version of your website and solely focus on the mobile? The simple answer is no. Both your desktop and mobile versions will come into play in the New Year. This is why Google’s new strategy is called mobile-first indexing, not mobile-only indexing.

In order to avoid negatively impacting your rankings, ensure your mobile and desktop versions are developed with quick loading times and optimized images and content. It’s important not to sacrifice your desktop version for your mobile version, or vise versa.  

2. Page speed

In the new mobile-first index, page speed has become a huge ranking factor, primarily impacting pages that deliver the slowest experience to users on mobile versions. Slow loading speeds cause users to bounce from 32-90% as page load times increase from 1-5 seconds. Research has shown, consumers don’t like to wait for content, especially while on their mobile devices.

How can you increase your page speed? There are three easy steps you can take to increase your speed. First, you can conduct a page speed test using Google’s PageSpeed Insights tool. Next, take into account the size of your pages; many sites are loaded down with too much information, making it difficult to process. Cutting down on the bulk will help your speed improve. Third, contact your web/SEO expert, like us! We can help determine what steps you should take to improve your page speed (and overall SEO). 

3. Thought-provoking content

It’s time to stop creating content for the sake of creating content. Focus on creating content that solves a problem by offering advice, motivation, and engagement for your customer. Creating exceptional content shouldn’t be forgotten and will likely always be an important key to improving your SEO. Exceptional content keeps people wanting more, bringing them back to your site.

4. Featured Snippets

A featured snippet is a short summary to a user’s search displayed on top of Google search results. The image below is a snippet, and trust us, it’s where you want your website to appear when consumers search for a service or product.

By using snippets effectively, you can maximize your authority, prove that Google chooses your page over competitors, and increase your traffic. You can earn a featured snippet by analyzing keyword opportunities and implementing them into your site, creating strategic content, having a Q&A section on your website, clearly outlining your subheadings, lists, tables, etc., and polishing up any existing snippets.

5. RankBrain

RankBrain is a machine-learning algorithm that works alongside Google’s current algorithm, Hummingbird, to improve Google’s search engine by learning and identifying patterns and interpreting unknown search strings. Machine learning is what happens when a computer learns by experience, and that’s exactly what RankBrain does. It intelligently gathers users habits and needs to direct them to the most useful content for their search. It works by taking segments of the entire search and relating them to the most popular searches with those related terms, and as people click on their desired result, RankBrain grows in its search knowledge. RankBrain affects how Google ranks search results. It learns which results are relevant and pushes them to the top.

According to Google, RankBrain is the third most important factor in SEO, after content and links. The key to overcoming RankBrain is to provide users with a positive experience through easy-to-navigate, detailed, and quality content to optimize your site.

If you’re feeling overwhelmed by the slough of information and ever-changing world of SEO, don’t stress! We’re here to keep you abreast of the changes, and help you implement them into your website structure.

 

RELATED: 

Mobile-Responsive Web Design and Why Your Business Needs it

 


Phillip Long - CISSP, CEO of BIS Technology Group, along with his team of marketing and information technology experts, will walk you through an overview of  what your business should be doing to protect your data and plan your digital marketing strategies.

About BIS Technology Group

BIS Technology Group is the technology leader on the Gulf Coast and is comprised of four divisions: Information Technology, Web Design & Digital Marketing,  Office Equipment and Business Consulting. Together these divisions help local businesses exceed expectations and allow them to group to their full potential while minimizing risks. To learn more about BIS Technology Group, visit bistechnologygroup.com.

You may reach out to us at:
Phone: 251-405-2527
Email: plong@askbis.com


Tags

2018 advertising Apple voice search bis designs brand personality business security campaigns Christmas content marketing Copiers designs desktop digital marketing Disaster Recovery Facebook Facebook ads Facebook advertising Google grow your email list holiday marketing http internet marketing keywords landing pages LinkedIn marketing marketing tips marketing trends Microsoft voice search mobile mobile devices new leads newsletter optimize Printers promotions search engine optimization search engine rankings SEO SEO rankings small business Social media social media ads social media marketing Thanksgiving tourisms travel trends Twitter website website designs 2017 ads Adwords campaign algorithms App app development Apps apps for businesses B2B b2c backlinks Baldwin County BIS bis designs bis designs staff blog blogging blogs blogs 2018 board brand voice business business apps business blogging business marketing business strategy Call to action capture leads communications content content creation content management content marketing conversions Create a Winning Content Marketing Strategy creative writing crm CTA customer relationship manager customer support customers digital marketing digital marketing luncheon digital marketing trends digital video marketing DNN dotnetnuke Downtime email campaign email communication email lists email marketing email strategies employee facebook facebook ads facebook advertising facebook engagement facebook marketing facebook marketing tips facebook page tips generating leads google Google voice search Gulf Coast headline holiday campaigns how to capture emails how to get more likes on facebook https in the news information technology instagram instagram marketing integrated marketing internet marketing Internet Security interview keyboard keywords landing page lead generating lead generation leads LinkedIn links luncheon marketers marketing marketing basics marketing campaign Marketing Director marketing strategies marketing strategy marketing tips marketing trends marketing trends 2016 mobile Mobile AL mobile app mobile apps mobile devices mobile friendly mobile marketing mobile marketing strategy mobile responsive mobile site mobile website networking new clients new hire newsletter online marketing optimization outsourcing paid advertising Pensacola FL pin pinning pins pinterest pinterest board pinterest business page PPC PR President professional website design promotion ranking responsive design retargeting sales sales conversion sales funnel search engine search engine optimization search ranking search result search results security segmentation seo seo in mobile al SEO keywords seo specialist site launch small business smartphones social media social media marketing social media marketing in mobile al social networking social networks social proof social strategy SSL strategy target audience technology tips tourism marketing trending topics trends trust factor twitter unique value proposition UVP video video marketing videos voice search voice search SEO web design web designer Web Development web hosting web marketing webinar webinar marketing website website design website designs website goals Website Security websites youtube youtube marketing

We're eager to Work With You

Our team of professional designers, copywriters and online marketers are ready to work with you to create

everything you need for a successful an online marketing strategy.

 
BIS Designs
21530 Professional Drive
Robertsdale, AL 36567
251.405.2535
info@askbisdesigns.com
Connect with Us:
 
    
Copyright 2018 by BIS Designs | Privacy Statement | Login