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Video Content for Social Media (Yes, You Need It)
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Most of us have fond memories of watching grainy, embarrassing home movies on large VHS tapes in our childhood living rooms. Video has come a long way since then, but its impact on our lives has only grown. These days, videos are used as a powerful marketing strategy to help businesses increase their profits and connect with consumers. In fact, video content is the most powerful form of social media marketing and businesses that aren’t using it to their advantage are falling behind. To stay on top, hiring a professional videographer to handle your video content should be a key component in your social media strategy.

But do you really need a video content strategy? Here’s what social video content can do for your business:

 

Videos Boost Engagement

 

Digital marketers agree - there is no medium more engaging to an online audience than video. To begin with, users are more inclined to actually watch videos than other types of content. According to a survey done by Animoto, 60% of users say that they watch branded videos on social media every day. And when it comes to sharing, video content is shared 1200% more than text or image content! In the numbers game, video content will always come out on top.

So why are they so engaging? Videos are able to capture your audience more effectively using two things that always grab our attention: movement and sound. And once your audience is ensnared, video content can use things like facial expressions, tone of voice, and sounds to convey and evoke emotion. This is much harder to do in text content, which requires punction or visual cues to suggest tone. Emotion is a driving factor in purchasing decisions, so you want to hit your audience where they’ll feel it the most. And speaking of purchasing...

 

Videos Boost Product Sales

 

Have you ever seen a cool product online, but you weren’t sure how it worked? I bet you weren’t inclined to buy it to find out! One of the best uses of video content is showing a product in action, especially if the product is new. In today’s busy world, consumers don’t have time to read lengthy product descriptions. Videos are easily digestible and can make new concepts easier to understand. By showing how a product works, you can also show them how it will benefit them in a real-life way. A viewer is much more likely to visualize that product in their hands when they see it in someone else’s rather than in the pages of an advertisement.

If your business relies on product sales to thrive, video content is something you can’t slack on. Animoto’s survey found that one in four consumers lose interest in a product if it doesn’t have video. That’s 25% of your audience!

 

Videos Build Trust

 

Ask yourself: are you more likely to trust something pitched to you by a friend or by a hawker on the street? Video content is so effective because it helps build trust between your business and your customers. Though most of the world relies on digital technology, consumers remain more likely to invest in a business that they feel connected to. Videos are inherently personal, especially if the content is authentic, natural, and conversational. That’s why storytelling is such a crucial element in your video strategy - it makes your business feel like a trusted friend rather than an infomercial. When your video content is consistent, your audience will begin to seek out your page to experience your brand rather than just clicking on your videos in their feed. And that is exactly where you want to be.

 

Videos Build Your Brand

 

Speaking of the personal nature of videos, it makes them the perfect tool to create and maintain your business’s brand. A brand is a complex concept, affected by everything from your word choices to your punctuation style. When your video content is consistent with your brand, it helps develop your company’s personality and connect to your audience. Quality video content can combine all of the things that make up your brand and deliver it in a ready-to-go package. One way to do this is by inserting appropriate text and graphic elements into your videos. People are strongly influenced by visuals, so creating a consistent look with your videos is one of the easiest ways to make your brand - and your business - recognizable.

 

Why Do I Need A Professional?

 

Now that you’re convinced that you need strong video content for your social accounts, you may be wondering how to get it done. Many companies don’t believe they need to hire a professional videographer, and they often assign video content to existing members of their staff. But this isn’t always the best decision - and sometimes it’s a downright bad one. Here’s what a professional videographer can do for your video content strategy:

 

  • Use professional equipment to create high quality, dynamic video content
  • Give you a better ROI than less qualified staff
  • Bring industry knowledge to the table to create content that is successful long-term
  • Help develop your company brand
  • Increase your profits
  • And more!

Our professional videography service can help you create a video content strategy that turns your social media accounts into marketing gold. Using professional equipment and the latest industry trends, we can deliver video content that is engaging, dynamic, and beneficial to your business. Ready to see your social media engagement skyrocket? Contact us for a consultation today!


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