complete marketing solutions

BIS Designs Blog

rss

Emerging Trends in Digital Marketing

The year is flying by quickly and before we know it, 2018 will be here.  Top companies have a habit of starting to plan for the next year by Q2 of the year, so many businesses are already looking at trends coming up in the new year.  If you have initiated planning your marketing strategy and budget for 2018, be prepared to face questions regarding tactics you are opting to use that would go best with most of your customers.  And most importantly, which tactics can result in the most efficient conversion. 

To plan a top-notch marketing strategy for your business in 2018, go through the seven trends explained here and incorporate them in your planning process.  From personalized elements and mastering micro-moments to moving visual and analyzing the authentic data, we will go through all the best strategies for acquiring leads, conversions and engagement.

Master Micro-Moments

Mobile gadgets have proved to be a major influence in customer interaction and engagement with brands across the globe. But the surprising thing for most people is the concept of “micro-moments”, which has powered the shift to mobile phones. From long-term goals such as planning to purchase a home, or something as small as acquiring a quick grocery from the nearest store or even locating the ingredients of a dish from your phone, etc., countless of these micro-moments stimulate the impulse to reach out for our mobile phone.

As per Think with Google, micro-moments are highly critical and evaluative touchpoints where customers expect brands to cater their needs with reliable information, regardless of the time and location.

Whenever a customer feels the need to inquire about something, an astounding 96% of users reach for their smartphones to conduct the required research at that very instant. Only successful brands have the tendency to correctly anticipate and address the exact micro-moment needs by providing the right information at the right time to customer in need.

A useful, quick and one-touch access to the needed information becomes the basis of acquiring customer trust and building long-lasting relationships.

Visualization Is More Important than Ever

For all the exciting and informative things found online, whether it is a couple of kittens playing, a baby laughing or a top commercial featuring a popular model, there is always an element of video.  With a video, people tend to accept and attach on a much deeper level due to the usage of visually-rich and interactive elements depicting a proper message or story. And as a consequence, audience is tempted to take considerable action in terms of likes, sharing, etc.

With time, brands have been able to capitalize on the introduction of highly-engaging video features on different social media platforms like Facebook, Twitter, Snapchat and Instagram.

For this trend, we are going to focus on video aspect only since businesses are seizing the opportunity to differentiate their brand in the competitive industry.

Mobile users are tending to spend more time than ever with their smartphones, with the excitement to watch videos online being proportionate as well. It is clear from the following stats that online video is growing rapidly in popularity.

YouTube registers more 18 and above years-old audience during peak TV hours than any cable TV network.
Advertisers on prime time broadcasting TV could gain 56% more audience of 18 to 49 years-old through advertising on YouTube.
Plainly from statistics, it does not come as a surprise that Facebook recently revealed the count of 1.65 billion active users (data from April 2016) watching about 8 billion videos each day.

Consumers are more tempted from videos because of the deeper attachment they experience from the visual on-screen elements. Realizing the need, the trend of promoting high-quality video content is very much likely to soar high in future.

The Best Visibility with Native Ads

To grab a plain sight exposure in front of the right audience, native advertising has become one of the most sought-after marketing methods. Most users find interruptive ads frustrating and irrelevant. For instance, browsing a website and instantly an out-of-context ad pops out of nowhere is a big no-no for the user.

This is a common concern, which is best catered by native ads. It facilitates brands to market their offerings in a quite non-disruptive way that blends in easily with the environment a user is most comfortable with.

Native ads blend in such a seamless manner, that customers may not even spot them when viewing let it be advertorial, instant content, search advertising, recommended content or sponsored listings form of native advertising. Rather than approving it as a deceiving aspect, the point is to put the right information in front of the viewer when they actually need it.

As per the data provided by Polar and BI intelligence, CTR rates for premium native ads on mobile gadgets were four times higher, than the count of non-native display ads. The data also stressed that native ads calls for better engagement rates on tablets and smartphones as compared to desktop systems.


Emerging Digital Marketing Trends (2 part series)

Emerging Digital Marketing Trends

The year is flying by quickly and before we know it, 2018 will be here.  Top companies have a habit of starting to plan for the next year by Q2 of the year, so many businesses are already looking at trends coming up in the new year.  If you have initiated planning your marketing strategy and budget for 2018, be prepared to face questions regarding tactics you are opting to use that would go best with most of your customers.  And most importantly, which tactics can result in the most efficient conversion. 

To plan a top-notch marketing strategy for your business in 2018, go through the seven trends explained here and incorporate them in your planning process.  From personalized elements and mastering micro-moments to moving visual and analyzing the authentic data, we will go through all the best strategies for acquiring leads, conversions and engagement.

Master Micro-Moments

Mobile gadgets have proved to be a major influence in customer interaction and engagement with brands across the globe. But the surprising thing for most people is the concept of “micro-moments”, which has powered the shift to mobile phones. From long-term goals such as planning to purchase a home, or something as small as acquiring a quick grocery from the nearest store or even locating the ingredients of a dish from your phone, etc., countless of these micro-moments stimulate the impulse to reach out for our mobile phone.

As per Think with Google, micro-moments are highly critical and evaluative touchpoints where customers expect brands to cater their needs with reliable information, regardless of the time and location.

Whenever a customer feels the need to inquire about something, an astounding 96% of users reach for their smartphones to conduct the required research at that very instant. Only successful brands have the tendency to correctly anticipate and address the exact micro-moment needs by providing the right information at the right time to customer in need.

A useful, quick and one-touch access to the needed information becomes the basis of acquiring customer trust and building long-lasting relationships.

 

Visualization Is More Important than Ever

For all the exciting and informative things found online, whether it is a couple of kittens playing, a baby laughing or a top commercial featuring a popular model, there is always an element of video.  With a video, people tend to accept and attach on a much deeper level due to the usage of visually-rich and interactive elements depicting a proper message or story. And as a consequence, audience is tempted to take considerable action in terms of likes, sharing, etc.

With time, brands have been able to capitalize on the introduction of highly-engaging video features on different social media platforms like Facebook, Twitter, Snapchat and Instagram.

For this trend, we are going to focus on video aspect only since businesses are seizing the opportunity to differentiate their brand in the competitive industry.

Mobile users are tending to spend more time than ever with their smartphones, with the excitement to watch videos online being proportionate as well. It is clear from the following stats that online video is growing rapidly in popularity.

YouTube registers more 18 and above years-old audience during peak TV hours than any cable TV network.
Advertisers on prime time broadcasting TV could gain 56% more audience of 18 to 49 years-old through advertising on YouTube.
Plainly from statistics, it does not come as a surprise that Facebook recently revealed the count of 1.65 billion active users (data from April 2016) watching about 8 billion videos each day.

Consumers are more tempted from videos because of the deeper attachment they experience from the visual on-screen elements. Realizing the need, the trend of promoting high-quality video content is very much likely to soar high in future.

The Best Visibility with Native Ads

To grab a plain sight exposure in front of the right audience, native advertising has become one of the most sought-after marketing methods. Most users find interruptive ads frustrating and irrelevant. For instance, browsing a website and instantly an out-of-context ad pops out of nowhere is a big no-no for the user.

This is a common concern, which is best catered by native ads. It facilitates brands to market their offerings in a quite non-disruptive way that blends in easily with the environment a user is most comfortable with.

Native ads blend in such a seamless manner, that customers may not even spot them when viewing let it be advertorial, instant content, search advertising, recommended content or sponsored listings form of native advertising. Rather than approving it as a deceiving aspect, the point is to put the right information in front of the viewer when they actually need it.

As per the data provided by Polar and BI intelligence, CTR rates for premium native ads on mobile gadgets were four times higher, than the count of non-native display ads. The data also stressed that native ads calls for better engagement rates on tablets and smartphones as compared to desktop systems.


Five Facebook Marketing Tips to Help Increase Engagement

Five Facebook Marketing Tips to Help Increase Engagement

Facebook is continually using updating their algorithm to help their users see more relative content and less of what they don’t like. If you have a Facebook business page, you have probably noticed that it is more difficult to get engagement than it does on your personal Facebook page.

 
Why? 
Facebook sees your business page as a business. Essentially, you’re a business so you should pay for exposure. Before you start running Facebook ads, try these 5 Facebook marketing tips: 

facebook marketing tips, marketing tips, digital marketing, social media marketing

1.Images

Share images of real people. As a social network, people want to see people, especially people they know, like, and trust.  Lose the sales pitch. People are turned off by continuous product images. 

2. Host Facebook Contests

People want to win free swag, free product, or free/discounted services. Contests with the right prize will organically boost your traffic. You’ll increase your fan base, page likes, and grow your email list. You’ll increase your chances of going viral with the right product and right response. 

3. Go LIVE!

Facebook is very proud of this feature. It took quite a long time for this to roll out to all of their users, so those that Go Live – get seen! Going Live allows you to interact with your audience, increase your overall reach, and increase your page likes. A lot of people are afraid to go live, but the ones that do are heavily rewarded. 

4. Respond to Messages

You’ve probably seen the response time to messages on your Facebook page or another page. The better your response time, the more Facebook will show your posts to your followers/fans. Engagement is key. When you have a private chat with one of your Facebook friends, you’ll start to see them more in your newsfeed, and vice versa. 
 

5. Be Consistent 

When you are consistent, your audience will expect it. They will look forward to your engaging posts and Facebook live videos. Make sure you are posting 3-5 high quality posts per week. Create a hashtag, not only for fun, but for tracking purposes. Eventually, your followers will start using your hashtag. Be consistent, but remember, to have fun!

Facebook is meant for socializing and having fun. Re-evaluate your social media plan and determine what it is your audience responds to the most. Use the tips we suggested and just remember to lose the sales pitch and stay consistent!
If you need assistance with creating a social media plan, contact BIS Designs at 251.405.2542. 

 

 

 

 

 

BIS Designs is an internet marketing company serving the Mobile, Alabama area. Our content, development, social media marketing and search engine optimization specialists have years of experience in targeting custom audiences for the B2B community and would welcome the opportunity to help your business grow.

 

Phillip Long, CEO

 


Three Effective Marketing Strategies for Your Business

Three Effective Marketing Strategies for Your Business

There are many marketing strategies for anyone running a business or promoting a product. New and improved strategies may become global trends, however most will become a thing of the past before you even read about it. These three marketing strategies will help keep your business fresh and credible. 

 

1. Content marketing

Why content marketing? Content is king. Search engines love content. Content helps to spread the word about your business and your products. Customers are searching for what you offer online. Their search engine searches bring them to videos, blogs, and social media posts. 

Videos, blogs, and social media gives you a platform to show your prospective customers how you can help solve their problem or issue. Hang up the idea of having to constantly pitch and start showing the world how you or your product are relevant to their needs. 

 

2. Search Engine Optimization (SEO)

Gain a better reach to your prospective customers with search engine optimization, known as SEO. Once you have produced your content, your next step is to make sure that it is optimized for search engines. Having a SEO specialist optimize your content – website, blogs, and videos – will help you get an advantage over your competitors. This can be accomplished on a local and national geographical level. 

SEO is a very important process in a customer’s research and purchasing cycle. While it may not be easy to find out exactly how a customer decided to walk into your store, SEO tools can help you gather that data for online shoppers. SEO is a very effective tool for learning how to continually target and retarget the customers that actually buy.

 

3. Customer Relationship Manager (CRM)

A CRM is a Customer Relationship Manager. This database keep a list of your customers and prospective customers (also known as leads) contact information that you ask for such as: name, phone, address, birthdate, and/or email address. People willingly provide this information in order to find out more about your business via a contact form on a landing or capture page. Their information is kept in a CRM for you to maintain and follow up with them. 

CRM’s are the lifeline for your business. The size of your business has no relation to whether or not your need a CRM. You can use a CRM to send out newsletters, informational emails, email marketing of sales/promotions, follow up after a sale, or even generate a winner for a contest. 
These three effective strategies will help you to drive more traffic to your business and website, increase sales, and keep customers coming back. Content, SEO, and a proper CRM are things that must be continually updated and monitored. 

This can be a lot of work for someone who is trying to run a business. Fortunately, there are companies like BIS Designs who can help you manage these things effectively. BIS Designs is a small, but powerful firm with some of the top specialists on the Gulf Coast of Alabama, Mississippi, and the Pensacola panhandle. 

Contact us for a consultation to find out the best marketing strategies that will be the most effective for your business and niche. 
BIS Designs is an internet marketing company serving the Mobile, Alabama area. Our content, development, social media marketing and search engine optimization specialists have years of experience in targeting custom audiences for the B2B community and would welcome the opportunity to help your business grow.

 

Top 4 Tips for Business to Business Social Media Marketing
social media marketing B2B

Facebook is a popular way for companies to market their products and services to consumers like ourselves. In the past, it hasn’t been as helpful for businesses looking to market to other businesses. However, that’s no longer the case. Facebook is now proving itself to be a successful marketing tool for business-to-business (B2B) marketing.

 

Largely because of social media, business owners are now basing their business purchase decisions off what their friends are recommending and what reviews they read online. 


LinkedIn has long been the most effective platform for businesses to market on social media to other companies. However, Facebook has over 1.4 billion monthly users allowing businesses to get their message in front of the right audience through paid advertising.

Businesses are five times more likely to engage with a sales rep who shares a mutual connection. This is one reason why it’s important not to ignore Facebook. We have seen success with this social media strategy with our clients in Mobile, AL.
 

How does all this magic happen? Here are the top four tips to make business to business (B2B) social media marketing work on Facebook:


1. Expand your audience.
Reach past your current audience through advertising on Facebook and targeting people that meet certain qualifications. 

2. Target work categories.
Facebook, LinkedIn, and Instagram advertising allows you to go past general demographics to drill down to specific interests, job titles and income levels.

3. Offer incentives for lead generation.
Using ads to target the audience you want, you can bring prospects to your website looking for access to the content you’re offering. By directing them to a landing page that asks them for their email address, you’re able to generate leads by giving them access to a free trial of your product or service, or access to an ebook or webinar.

4. Create custom audiences.

Custom audiences can be set up in Facebook by:

Importing a list of emails from your contact database.
Upselling to customers that purchased a particular item or service (making recommendations). 
Retargeting lost customers by putting a Facebook pixel on a certain web page to track if users completed your call to action. If they didn’t reach the ‘Thank you for signing up/purchasing’ page, then you can retarget your ads to those who missed out.
 

Even if your business or industry is what you would consider ‘boring’, a social media presence on Facebook can: 


Increase awareness, connections and leads.
Set you apart from your competitors.
Strengthen your company’s credibility.
Keep your business’ name at the top of potential customers’ minds.  
 

BIS Designs is an internet marketing company serving the Mobile, Alabama area. Our social media marketing and search engine optimization specialists have years of experience in targeting custom audiences for the B2B community and would welcome the opportunity to help your business grow.

 
Contact us for a complimentary marketing evaluation and let’s get your business back on track!

 

 


Top 6 Tactics to Convert Visitors into Customers on a Landing Page

A landing page can be your business’ biggest advocate. By creating high-converting and SEO-optimized landing pages, these pages can effectively run your business while you’re away by having the convincing power to appeal to your customers in your absence.

In marketing terms, a landing page is any web page that a visitor can arrive at or “land” on that is focused on a main objective, or website conversion goal.


Typically, it is a standalone page not available to access from the navigation menu. It’s created to fulfill a single purpose to get visitors to take a particular action on the page.

 
Example goals for landing pages include:
Capture email addresses for future leads
Get attendants to an event or seminar
Promote a special offer
Make an announcement
Build your brand 
Make a profit

We believe that every marketing promotion needs its own landing page.

 

Since landing pages are separate from your website’s visible pages, they are the perfect platform to send all campaign traffic. This separation makes testing and measuring through web analytics incredibly easier to track.

Here are the top 6 tactics for landing pages that experts across the globe value as instrumental in turning ordinary website visitors into actual customers:

1. Find the perfect headline.

Headlines serve the most important purpose on a landing page: to convince a visitor to stay.  There’s a famous quote by advertising legend David Ogilvy that says, “On the average, five times as many people read the headline as read the body copy.” Since your headline is the first thing people see when they land on your site, it’s imperative to make a good impression. That’s why we always suggest A/B or split testing to figure out which one will get higher engagement.

Some elements you can test for are: (This is something we love to do!)
A short versus long headline
A headline that states benefits versus features
The color scheme of the headline
Headline transposed over a background image versus negative space
 

Landing Page Vivino
Source: Vivino

This wine news and review site uses an appealing solution-oriented strategy in their captivating headline.

 

2. Create a compelling, clearly stated value proposition.

A unique value proposition (UVP) should be the first thing your visitors see when they land on your landing page. It is not a slogan. It’s a promise you’re telling customers about what your product/service will do for them while also conveying how it is better than the competition. It can be a single statement or 2-3 lines that hit home with your target audience. 
 

Landing Page Karma

Source: Karma Mobility, Inc.

 The unique value this brand offers is clearly stated in the byline letting viewers know they can get online anywhere with their product with affordable data plans.

 

3. Reinforce your value with an effective Call to Action (CTA)

Even though you now have a compelling UVP and an impactful headline, visitors often still need that extra push, and a CTA form or button can be exactly what gets them on board. An effective CTA should be prominently placed, not too small, and placed above the fold so visitors won’t need to go searching for it. 

Our client Magnolia Dental was looking for web design services in Mobile, Alabama and their home page illustrates how sometimes depending on your service, it’s beneficial to use multiple calls to action on one page. 

 Magnolia Dental Call to Action

 

4. Include benefits and/or features in digestible chunks. 

Because web visitors are scanners by nature, your text should be simple and minimal, using images as much as possible while ensuring the relevant features or benefits are succinctly highlighted. 
 

Landing Page H. Bloom
Source: H. Bloom

This flower company does a lovely job in illustrating the simple process for their subscription service.

5. Provide social proof 

Potential customers want to know they’re making a good choice in choosing your business. Social proof can help seal the deal by reinforcing trust and establishing credibility. This can often create an emotional response, ultimately turning visitors into customers. Examples of social proof can include:
Testimonials from clients (with images and names)
Social media share buttons (showing the number of shares)
Logos from well-respected businesses that use you
Business or product reviews
Trust seals, i.e. BBB, VeriSign, TRUSTe (see image below)
 

One client of ours in Daphne, Alabama does a great job of providing social proof on their landing page for a new program they’ve launched. The Mar-Kee Group uses testimonials, video demos, and social media icons that play well with their call to action sign-up forms and buttons.

6. Make sure the message matches the promotion

This is especially important when using PPC (Pay-Per-Click) ads as the link associated with your Google ad will need to direct users to a page built specifically for that service or promotion being offered. 
 

Landing Page Promotion
Source: Frank & Oak

If someone who clicked on an ad in Google that advertised a “30% off your next purchase promotion” but ended up on the home page, they likely would get inundated with way more information than they wanted, get a bit overwhelmed that they didn’t see that coupon, and leave the site out of frustration.

Conclusion

By no means do landing pages need to include all of these elements, and in some cases, the more minimal a landing page is the more results a site can see. Figuring out what kind of landing page your marketing campaign needs will depend on many factors. Above all else, research into what types of personas make up your target audience should be the first step. This article is meant as a general overview, as there are many more components to a successful landing page that are not mentioned here, such as the need for an integrative design (see BEOPLAY’s experiential design) or adding video, which can lead to 86% more conversions.

 

At BIS Designs, our goal is to create a website and subsequent landing pages that will support your goals and accurately reflect your brand for businesses not just in Baldwin County and Mobile County, but also extending to Biloxi, Gulfport, and Pensacola, Florida. From our pre-project meeting to content development and design, we keep your website goals at the forefront of everything we do. Through combining search engine optimization, social media marketing and cutting edge web design, our integrative approach for your business provides successful results. Contact us today to hear more about our new comprehensive packages!


 


Intro to Video Marketing for Your Business
Video marketing

By now, you’ve probably heard that video marketing is all the rage. It’s evidently more impactful and can engage many more people on social media networks than a post with an image alone could. You may be saying, “Yeah, that sounds great, but I don’t have the time and the resources to make a video!” Well, don’t throw the idea away just yet.

 
What if we told you that within just a few hours, you could have enough video content for almost a whole year to dole out each month? There are many styles of videos for marketing and some will take much longer to make. However, a simple Q& A style video can be done relatively quickly and provides numerous beneficial results to your marketing. 

by addressing topics you believe are important to your audience, your business value is increased and deeper relationships are developed as you’re looked at as a trusted expert in your field.

 

Before you take your first stab at making a video, keep in mind the following pointers to get the most out of your work:

1. Grab attention early.

Ideally within 1st 10 seconds or less, appeal to the viewers’ emotions by addressing particular pain points, concerns, or other impassioned viewpoints.

2. Establish a clear Call to Action (CTA).

Determine what your ultimate goal is for the video, i.e. visiting your website, sharing the video, etc. and incorporate that into a straightforward CTA usually toward the end of the video, such as “Learn more at (insert url).” 

3. Don’t forget about the post text.

What you write about in the text for the video post is very important and should be used as the bait & hook to the video. Be sure to not spam it with hashtags.

4. Set it to autoplay with subtitles.

One study found that 85% of Facebook videos are watched without sound. The video needs to be able to attract attention without sound, meaning an aesthetically pleasing background and camera quality is important, but so is the need for subtitles. Facebook offers this as an option now. Contact us if you want more specifics! 

5. Know how to measure your success.

Depending on the platform the video is posted on, make sure you know how to read the metrics, i.e. the number of shares, the amount of engagement, and the number of clicks to your site.

6. Follow the golden rules.

Make sure you have a good audio (lavaliere wireless microphone), a clear and aesthetically pleasing, but not distracting background, and that you’re discussing something that you are passionate about.

7. Upload the video individually into the social networks rather than sharing a YouTube link.

While it would certainly be easier to share the same link across all channels, Facebook’s algorithm favors videos placed directly onto their platform more than links. Doing it this way will create greater organic reach, especially on Facebook. 

8. Optimize for search.

The text you include in your post about the video won’t be searchable, but the headline and descriptions you post with your video will. Try to include those keywords or phrases you think viewers would be searching for to help them find your content, and include a couple relevant hashtags on platforms like Twitter and Instagram to boost search results.

Now for the director & producer in you, here’s a list of ideas for topics:

 

1. Share a how-to video.

It’s important to keep the video short, so if it’s a visual “How-To”, use the speed-up feature in your video editing software to shorten the duration. 

2. Answer questions.

Give brief answers to a few of the main questions you know your audience is interested in. This is a great way to establish your business’s expert credibility.

3. Take viewers behind the scenes.

This is a powerful brand-building tool as users on social media follow companies typically because they have an affinity for the business and want to learn more about what the brand really is and what it stands for. Show viewers how something works or how something is made and this can lead to major increases in brand loyalty.

4. Tell a story.

By creating a story with a beginning, middle, and end that fits into a 30-second video, you’re bound to easily connect with viewers. Telling stories about real people is ideal, but even telling a story about your customers, your business, or a cause you want to raise awareness on are dynamic tools to build and sustain loyal relationships.

Are you ready yet?

If you’re pressed for time, but feel video marketing is an excellent strategy you want to give a try, start out with the Answering Questions format. 

  • Develop a list of 10 questions that your clients and prospects most frequently ask you about your business. 
  • Then brainstorm another list of 10 questions that you think your clients and prospects need to know, but rarely ask.
  • Rehearse the answers so you can keep the videos short and sweet, ideally within the 60 sec range. This way, you don’t even have to worry about editing except for the start and finish. Doing them all at once can be filmed in just a few hours. 

If you schedule a day on your calendar that you can sit down and record 20 videos back to back, you can have 10 months of videos ready to go that get posted online every two weeks. Pretty efficient, right?

Once you have a video created, cross promote it on your blog, post it on YouTube so the link can be embedded into an email newsletter campaign, and add it as a video post to your social media networks.

 

BIS Designs is more than happy to come to your location or schedule time in our studio to record video tutorials, testimonials, or any such video as described above. Our comprehensive marketing services can integrate your video marketing with your website, social media, and print marketing endeavors, all the while ensuring your videos are efficiently optimized to help your search engine rankings. Contact our Designs team to learn more about our video marketing services and how we can increase your brand’s recognition, reinforce your business’s credibility, and boost both your search rankings and social engagement


 


6 Marketing Trends to Watch in 2017
Digital Marketing Trends

 

At the end of each year, we like to pull together the marketing community’s top digital marketing trends to look out for in the upcoming year. By keeping our finger on the pulse, we hope to be able to provide our clients with valuable insights that will sustain their growth and keep them ahead of the curve.


So what’s the meter showing? There are many advances on the horizon that will impact marketing in a big way in years to come, such as virtual and augmented reality devices, applications and games, but we’re going to keep this article’s focus on practical strategies that can be implemented right away should our clients request it.

As you embrace the idea of a new marketing strategy for 2017, here are the top digital marketing trends to consider and hopefully capitalize on:

Cross-Device Marketing Optimization
Longer Sales Funnels/Increased Content Marketing
Live Video Streaming, e.g. Facebook Live
Big Data: Consumer Behavior Analytics
Artificial Intelligence (AI)
BLE Beacons


Cross-Device Marketing Optimization 

Most companies understand by now the value of having responsive website designs that are mobile friendly. The key term here is cross-device or multi-platform. The majority of web users are still using multiple devices for their web searches. When purchasing something online, often users will want to see the details on bigger screens such as their desktops or laptops. This means we need to adopt strategies that engage the “multichannel majority” and not just our smart phones.

Longer Sales Funnels

Understanding the sales funnel is crucial to developing successful marketing campaigns. A big trend that we’re seeing is that companies are investing in marketing pursuits that provide a high level of value upfront, long before asking for an email address or moving into the Calls to Action that prompt users along the sales process. By providing valuable content will ultimately establish a strong level of trust, which is needed for someone to choose you over a competitor. This may take longer than the traditional sales funnel, however, the rewards will come in easier sales when you do ask your visitors to purchase from you.  They will already have developed a sense of trust because you’ve established yourself as an authority on certain subjects.

Live Video Streaming, i.e. Facebook Live

Your fans and social media followers want an immersive experience that connects them with your particular brand. No longer can you rely on static blog posts or images alone to impact your audience.  Whether Facebook Live, the Twitter-owned Periscope, or Google’s YouTube, mobile live-streaming has a captivating power that can spread a company’s message into the far reaches of social networks.  Curious on how to get this started for your business? We’ll guide you through it!

Big Data: Consumer Behavior Analytics 

Website analytics is by no means new, but the full potential of this kind of reporting and analysis is continually emerging. As consumer decision behavior is growing in complexity, companies will soon start using web analytics for more than the 20% the majority of us access today. The Affinity and In-Segment reports in Google Analytics is just one hidden gem that can demystify the types of customer personas that makeup your intended audience. The more we know about what makes our target audience tick, the more successful we’ll be at marketing to them.

Google Analytics Affinity report 
Image: Kaushik, 2015

Artificial Intelligence (AI)

Compiling user behavior facts from a global population–and in a timely manner–is an enormous feat beyond human ability. This is why the biggest research companies in the world use AI to establish patterns for this kind of pre-emptive marketing. The type of automation we see in establishing the ideal audience for Facebook ads, for example, is one way this is already being used. In the coming years, we believe this process will heavily increase, and we are bound to see major advances in customer behavior, user experiences (UX), and profitable outcomes for businesses.

BLE Beacons

Beacons are another hot new trend that is expected in increase heavily in 2017.  BLE Beacons are used within brick-and-mortar stores to “hypertarget” customers through new levels of proximity awareness. They are low-cost transmitters that use Bluetooth Low Energy (BLE) to provide smart devices with valuable location-based information. Beacons can be installed throughout entire buildings and can be used in a variety of ways. These include: 

Sending coupons and notifications when someone is near a specific retail display.
Serving as a store guide by providing a virtual map of a store.
Educating visitors on specific exhibits as they tour a museum.
Alerting people of the arrival and departure times of specific bus routes or plane delays. 

Beacons are already being used by 85% of the top US retailers, and it’s estimated that 500 million beacons will be in use by 2021. 

With all of the fascinating advancements in technology and the pervasive infiltration of the IoT lifestyles, 2017 looks to be a year that will go down in history as marketing tactics take a giant leap forward and hit their stride.

If you’re ready to explore what makes your target audience tick, give us a call and let’s talk. Our web designers and analysts will work with you to create intriguing and conversion-inducing websites that will be consistently monitored and optimized for the best possible outcomes. Our goal at BIS Designs is your success. Let’s get you back on track! Schedule your free consultation & quote today. 


How to Boost Black Friday and Cyber Monday Sales with Digital Marketing
Holiday campaign marketing

 

For many businesses, it’s already starting to look a lot like Christmas—and with good reason.

Combined sales from last year’s Thanksgiving Day, Black Friday and Cyber Monday neared $20 billion, including both brick-and-mortar stores and online shopping.

Online sales showed significant gains in 2015, but brick-and-mortar sales fell during this peak shopping period. Why? This is possibly due to businesses extending the holiday sales from Thanksgiving Day to the Cyber Monday finale. Online retailers typically have strong digital marketing strategies in place to promote their seasonal sales. Brick-and-mortar stores should also be taking advantage of how digital marketing can increase their foot traffic. 

Last year for the first time, sales on mobile devices edged desktop sales, and now more than ever that means businesses need to leverage their social media marketing efforts to take advantage of these trends.


From national chains to small boutiques and shops, every business can tap into the power of digital marketing to capture the attention of deal-seekers looking for Black Friday and Cyber Monday specials.

Timing, of course, is everything, and it’s not too early to start developing a social media marketing strategy. Last year, the first Black Friday ads emerged even before Halloween, potentially putting those businesses at the front of the line for early shoppers’ dollars.

So how can you maximize your sales on Black Friday and Cyber Monday? To take advantage of the growing trend of online sales, particularly on mobile devices, these four areas of your digital marketing strategy should not be overlooked.

Mobile Website: 

Last year, purchases made on mobile devices (most often smartphones) peaked at 37 percent on Thanksgiving Day, followed by 36 percent on Black Friday and 26 percent on Cyber Monday. 

Optimize your website to provide a convenient browsing or buying experience across computers and mobile devices, ensuring your website is mobile friendly with a responsive design layout. 

Landing Pages: 

Nearly 40 percent of shoppers start turning their attention to Christmas purchases before Halloween, according to the National Retail Federation. To capture those early deal-seekers, create your holiday deal landing pages now to give search engines plenty of time to index them. Starting early will also allow for planning how best to track each holiday campaign through web analytics. 

You can also offer email subscriptions that provide exclusive deals to customers who share their email address on your landing page—plus you’ll get the benefit of another way to communicate with them digitally.

Social Media: 

Put Facebook, Twitter and any other social media platform your company is active on to good use - it’s free after all! Turn up the activity level with the goal of engaging your customers even more. 

Offer contests, social media exclusive deals, giveaways and product promotions.
Respond promptly to any requests and keep the conversation going. 
Pay attention to what major retailers are hashtagging and follow suit.

Email Marketing: 

Don’t count out email just yet. Email marketing was responsible for driving up to 25 percent of online sales on Black Friday and Cyber Monday last year. This is where capturing email subscribers on a special landing page can help. 

More than just pushing your holiday-related deals, create shopping-related content that provides great gift ideas or how to select gifts for specific people in your shoppers’ lists. 

Not only do these make great blog posts on your site that can be cross promoted on social media channels, but they can also be sent as email marketing messages to your subscribers.

Wondering how to get started or how to implement your social media marketing strategy? Our goal at BIS Designs is to build lasting relationships with customers and provide comprehensive and cohesive internet marketing solutions for companies of all sizes. Contact us today so we can help you develop your holiday marketing strategies and increase your sales.


Tags

2018 advertising Apple voice search bis designs brand personality business security campaigns Christmas content marketing Copiers designs desktop digital marketing Disaster Recovery Facebook Facebook ads Facebook advertising Google grow your email list holiday marketing http internet marketing keywords landing pages LinkedIn marketing marketing tips marketing trends Microsoft voice search mobile mobile devices new leads newsletter optimize Printers promotions search engine optimization search engine rankings SEO SEO rankings small business Social media social media ads social media marketing Thanksgiving tourisms travel trends Twitter website website designs 2017 ads Adwords campaign App app development Apps apps for businesses B2B backlinks Baldwin County BIS bis designs bis designs staff blogs board brand voice business business apps business strategy Call to action capture leads content content management content marketing conversions Create a Winning Content Marketing Strategy crm CTA customer relationship manager customer support customers digital marketing digital marketing luncheon digital marketing trends digital video marketing DNN dotnetnuke Downtime email communication email lists email marketing email strategies employee facebook facebook ads facebook engagement facebook marketing facebook marketing tips facebook page tips generating leads google Google voice search Gulf Coast headline holiday campaigns how to capture emails how to get more likes on facebook https information technology instagram instagram marketing integrated marketing internet marketing Internet Security interview keyboard keywords landing page lead generating lead generation leads LinkedIn links luncheon marketing Marketing Director marketing strategies marketing strategy marketing trends marketing trends 2016 mobile Mobile AL mobile app mobile apps mobile devices mobile friendly mobile marketing mobile marketing strategy mobile site mobile website networking new clients new hire newsletter online marketing Pensacola FL pin pinning pins pinterest pinterest board pinterest business page PPC PR President professional website design promotion ranking responsive design retargeting sales sales conversion sales funnel search engine search engine optimization search ranking search result search results security segmentation seo seo in mobile al SEO keywords seo specialist site launch small business smartphones social media social media marketing social media marketing in mobile al social networking social networks social proof SSL strategy target audience technology tourism marketing trends trust factor unique value proposition UVP video video marketing videos voice search voice search SEO web design web designer Web Development web hosting web marketing webinar webinar marketing website website design website designs website goals Website Security websites youtube youtube marketing

We're eager to Work With You

Our team of professional designers, copywriters and online marketers are ready to work with you to create

everything you need for a successful an online marketing strategy.

 
BIS Designs
21530 Professional Drive
Robertsdale, AL 36567
251.405.2535
info@askbisdesigns.com
Connect with Us:
 
    
Copyright [2017] by BIS Designs | Privacy Statement | Login