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4 Marketing Tips To Get More Leads

The most common question from marketing clients is “How do I get more leads for my business?” 

There are plenty of practical methods for generating quality leads.  Blogging. Sharing and caring on social Media.  Strategic landing pages. Event marketing. Email.  Most marketers are using all of these channels and more. So why aren’t the majority of brands drowning in qualified leads?

Research shows that 65% of marketers are still struggling to figure out which content is effective.  60 percent are unable to produce engaging content.  Only 23 percent of B2B marketers have moved to a customer-centric organizational structure.  A lot of marketers are still missing the mark, using content to appeal to customers, rather than to provide value to customers

If you want to get more quality leads, you need to do better quality marketing.  The trick to doing that is to first step back, in order to move forward.  Go back and refine your buyer personas.  How can you better meet their preferences and expectations? Look at where you can improve your blog, email and social media content to better serve your audience. 

No more bull running in a china shop approach and generating mediocre content and tossing it at your audience.  No more throwing dollars at Facebook ads and waiting for the leads to roll in.  Here are the hacks that will help you refine and improve your marketing and truly excel at lead generation. 

UP YOUR CONTENT GAME

You should always be on the quest to enhance the type of content you are using.  Content marketing goes far beyond blog posts.  Consider investing more so you can deliver a premium level of content. 

  • Infographics
  • Event Marketing
  • Webinars
  • White papers
  • Interactive Tools

Your content should be engaging and “pretty”.  All photos should be of great quality, captions should be short but interesting.  Ever notice how television commercials use a short amount of time to catch your attention? The attention span of the average human is not very long, so you need to catch their attention with your graphics, photos and captions on social media within a glance.  Blogs and email campaigns need to have clear and concise titles or subject lines. 

SIMPLIFY YOUR WEBSITE DESIGN

Dynamic isn’t always a good thing when it comes to trying to get across a message.  With website design, the more complex, the bigger disaster you may have on your hands.

Keep your website design clear and to the point.  That doesn’t mean you can’t be creative.  It does mean avoid excess text, confusing visuals and too many concepts.  What you do what is a clear message and navigation bar.  Lots of white space.  Use website real estate for the essentials for getting leads, like forms and contact info. 

You don’t want your design to scream when a prospect lands on your site. 

BETTER PERSONALIZE YOUR EMAILS

How are your email open-rates? Small businesses get around a 2 to 3 percent open-rate percentage, and larger companies get closer to 10 percent or even more.  Overall, the average hovers around 4 percent. 

The goal should be to improve your email rates to help get more leads.  How to do it?  A simple trick is to use more personalized messaging.  With the style and tone expectations of your target audience in mind, see if your emails make more of an impact with a more conversational tone.  Try adding an image in the closing signature – a staff member whose name is on the emails.  Use names and first person tone of voice in the subject line, greetings, and closings.  Segment your emails with your marketing software to ensure the right people are getting the right messaging depending on where they are in the sales funnel.

Research has shown that personalization leads to six times higher email transaction rates.  Worth a shot!

KEEP REFINING

You don’t necessarily need to revolutionize your marketing strategy to get more leads. You may see the results you’re after simply by making a few changes or trying new techniques.  Try these hacks.  Measure their impact.  Then keep making them better.  You’ll get more leads as long as you continually prime your marketing for the people you’re trying to reach.  For more tips and to hire a team of marketing professionals to handle this part of your business for you – contact our office.

RELATED: 

5 Benefits of Business Blogging 

12 Reasons Why Your Business Needs A Content Marketing Strategy 

 

Author: Stephanie May 

 

Phillip Long - CISSP, CEO of BIS Technology Group, along with his team of marketing and information technology experts, will walk you through an overview of  what your business should be doing to protect your data and plan your digital marketing strategies.

About BIS Technology Group

BIS Technology Group is the technology leader on the Gulf Coast and is comprised of four divisions: Information Technology, Web Design & Digital Marketing,   Office Equipment and Business Consulting. Together these divisions help local businesses exceed expectations and allow them to group to their full potential while minimizing risks. To learn more about BIS Technology Group, visit bistechnologygroup.com.

You may reach out to us at:
Phone: 251-405-2527
Email: plong@askbis.com

 


5 Benefits of Business Blogging

These days, having a company website is no longer enough to stand out among the thousands of competitors you compete with in the digital space.  Blogging isn’t just a place to host your company press releases, it’s about providing valuable content to your future customers.

What is business blogging? Blogging is a marketing tactic that uses articles to get your business more online visibility.  A business blog is a marketing channel (just like social media, email campaigns, etc.) that helps support business growth.

No matter what kind of business you have, whether you’re a local mom and pop shop, or giant corporation, there are some serious benefits are seemingly endless.

Here are 5 benefits of business blogging:

1. Creates Brand Authority

Consistently updating an active blog for your business allows you to personify your business by giving it a voice.  Your blog is a space to discuss industry related topics, market trends and upcoming products.  Focusing on these topics actively builds brand-trust.  Trust generates leads.  Leads grow sales.  Can you see where this is all going?

When you utilize your blog effectively, you are creating a two-way conversion between you and your customers, prospects and other industry professionals which can be very helpful for gathering insights for future business development.

Having an active blog helps you stay ahead of the curve when it comes to industry news and competitors.  By staying ahead of the curve, you are positioning your company as a leader as opposed to a follower.  Your blog also serves the purpose of having a place to share your brand story, although it should be noted that it’s not advised that you blog only about yourself as a company. 

2. Business Blogging Fuels Your SEO

There are some pretty obvious SEO benefits blogs can offer, such as viewers spending longer amounts of time on your website, increasing page views and lowering bounce rates.  However, it’s also important to mention that search engines love valuable content and reward it with higher search result placements. 

As more people are putting out content to capture the attention of search engines, the algorithms are getting smarter.  Your business blogging content should focus on having frequent high-quality content as opposed to having constant poor-quality content.  Opt for longer blog posts because Google actually favors in-depth blog articles but a regularly updated blog, no matter the length of the articles, ranks higher in search engines than websites with no blog at all. 

3. Supports Your Social Media Advertising Efforts

Using blog articles as part of your content strategy on both Facebook and LinkedIn platforms has been proven to be very effective.  Depending on the nature of the industry, boosted blog posts typically generate more engagements as opposed to generic click campaigns.  This increased engagement impacts your overall organic reach for the post, which essentially means you are getting more viewers and spending less money as you’re running your ad campaigns.

Aside from using blog content for your ads, leveraging your blog posts throughout your social media content also increases the chances of gaining extra exposure.  When you can write a blog article that is so interesting that others will want to share it, you are ultimately gaining free exposure. 

4. Generates a Great ROI

Business blogs are cost-effective marketing investments.  Many business owners choose to outsource their blogging efforts entirely because it can be a time-consuming task when you are already wearing multiple hats for your business.  According to Hubspot research, B2B marketers who use blogs as part of their content marketing mix get 67% more leads than those who don’t.

5. Blogs Serve as a Lead Generation Tool

Blogging is an integral part of your digital sales funnel.  In addition to driving traffic to your website, business blogging offers a great opportunity for capturing leads.  By using non-intrusive lead capturing tools such as lead capture forms and call-to-action buttons, you can gather valuable data on the quality of the leads your blog posts are generating. 

How many times have you read a blog post and downloaded a free e-book because you were interested in gaining more insightful information about the topic you were reading? If you recall a moment where you have personally done this, congratulations! You were successfully moved from the inbound marketing stage of attraction to the stage of conversion. 

Each blog post you create is an additional page that can be indexed by Google, which can be used with a combination of lead generating call-to-action buttons such as free webinars, fact sheets and e-books.  Asking for emails isn’t an easy task but when you offer valuable data in exchange for emails, you can leverage it for better prospecting. 

The Takeaway

Although it can be difficult to find the time to keep up a business blog, you don’t want to neglect the benefits blogging has to offer.  By utilizing a local outsourced marketing company, like BIS Designs, your blogs can serve as a central piece for all your other marketing efforts which can include social media, SEO, email marketing and much more.

When business blogging is done properly, it creates an opportunity that will have lifelong benefits to boosting your business marketing efforts.  

RELATED: 

12 Reasons Why Your Business Needs A Content Marketing Strategy

 

Author: Stephanie May 

 

Phillip Long - CISSP, CEO of BIS Technology Group, along with his team of marketing and information technology experts, will walk you through an overview of  what your business should be doing to protect your data and plan your digital marketing strategies.

About BIS Technology Group

BIS Technology Group is the technology leader on the Gulf Coast and is comprised of four divisions: Information Technology, Web Design & Digital Marketing,   Office Equipment and Business Consulting. Together these divisions help local businesses exceed expectations and allow them to group to their full potential while minimizing risks. To learn more about BIS Technology Group, visit bistechnologygroup.com.

You may reach out to us at:
Phone: 251-405-2527
Email: plong@askbis.com


5 Ways To Get Creative With Email Subject Lines

 

Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out.  There’s nothing more frustrating than creating a great email campaign only to get low open rates.

Did you know that a third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line?

That’s why the critical first step to improving email marketing engagement is creating great email subject lines that compel your subscribers to find out more.

Here are several best practices to help you write enticing email subject lines to boost your open rates and get your emails read:

  1. 1. KEEP IT SHORT AND SWEET

More than half of emails are opened on a mobile device, so it’s important to consider your target audience and what device they commonly use to open their emails.

Only include copy that your need to optimize subject lines for every device.  For mobile devices, a 20 to 30 character count is ideal.  But, if your target market mostly uses a desktop, you need to make sure not to exceed 50 characters.

  1. 2. ANALYZE PAST EMAIL SUBJECT LINE PERFORMANCE

It’s always a good idea to back your strategy with data analytics.  Measure your email open rates, and take a look at the subject lines that performed well in the past.  Chances are, your email subscribers liked the subject line, and it enticed them to open your email.

However, you should also note that email open rates are also affected by the relevance of the deal you’re offering and the day/time you sent the email.  So, keep in mind that although subject lines are a primary factor, they’re not the only thing you should be paying attention to.

  1. 3. PERSONALIZE AND LOCALIZE

Statistics show that a personalized subject line is 22% more likely to be opened, so make your subscribers feel special by tailoring your message uniquely.  You can tailor your subject lines according to your recipient’s specific location, use “you” and “your” so that your recipient feels like you’re talking to them directly.  This will help you build rapport with your subscriber and make them feel more familiar with your name and your brand.

“You’re going to love these restaurants in Boston.”

“An exclusive discount, just for you!”

  1. 4. CREATE A SENSE OF URGENCY

Communicating urgency in an email subject line can entice recipients to open your email.  However, don’t use it too often, as recipients may think that your next time-limited offer won’t be so limited after all. 

Choose specific occasions such as a business anniversary, Black Friday, or Christmas to schedule your giveaways and exclusive deals.  Tapping into a recipient’s fear of loss also works well to compel immediate action.

“30% Off for the First 100 Customers”

“Offer Ends in 3 Days”

  1. 5. BE FUNNY AND WITTY

People get a lot of emails in their inbox, and it’s hard for brands to stand out.  But, how often does an email subject line make you smile?

Humor is one of the best ways to showcase your brand’s personality, and with a strong brand personality, relationship and trust building become a whole lot easier.

Don’t be afraid to insert wit and humor in your email subject line.  It’s a great way for you to catch the attention of your recipient and get them to open your email.

“Deals that Make Us Proud (Unlike Our Nephew, Steve)” – Groupon

Subject Lines Matter

Your email subject line is the second thing your subscriber reads (after seeing who it’s from) when they receive your email.  So, make sure that you tell your recipient what they can expect in your email, or use a little personality to reel them in.

Entice them to open the email by conveying a sense of importance and relevance, and center it around the individual you’re sending the email to. 

At the end of the day, if your emails aren’t getting opened, then your message isn’t being read.  You have great content – you just need it to be seen!

For more information on email marketing campaigns and how we can help, contact our office.

RELATED:

12 Reason Why Your Business Needs A Content Marketing Strategy

 

Author: Stephanie May 

 

Phillip Long - CISSP, CEO of BIS Technology Group, along with his team of marketing and information technology experts, will walk you through an overview of  what your business should be doing to protect your data and plan your digital marketing strategies.

About BIS Technology Group

BIS Technology Group is the technology leader on the Gulf Coast and is comprised of four divisions: Information Technology, Web Design & Digital Marketing,   Office Equipment and Business Consulting. Together these divisions help local businesses exceed expectations and allow them to group to their full potential while minimizing risks. To learn more about BIS Technology Group, visit bistechnologygroup.com.

You may reach out to us at:
Phone: 251-405-2527
Email: plong@askbis.com

 


How Is Voice Search Affecting SEO?

Have you talked to Siri, Alexa or Cortana lately? You probably have, and you wouldn’t be alone.  According to Google, more than half of teens and 41% of adults are using voice search daily.  For users, voice search is basically the best thing since sliced bread and now marketers are racing to optimize their content for it.

Why is voice search hailed as the next big opportunity? Let’s break down what voice search is, how it’s impacting search, and some quick tips on how to optimize for these new types of queries.

What is Voice Search?

People tend to use voice search when they are multi-tasking, like asking for directions, dictating texts, and getting quick information.  And because voice search is a drastic new medium to perform searches, the types of queries and ways in which people are searching are changing immensely.

What’s Its Impact?

Voice search is making long tail, colloquial keywords more relevant.  People are now having conversations with their devices, whether it’s a smartphone or voice assistant, so preparing for longer, more descriptive terms is imperative.  Also, searchers are using more interrogative words within their searches.  Imagine you’re driving around town, jamming to your favorite song and realize that your gas light just turned on – chances are you might quickly ask Siri, “Where’s the closest gas station?”, and voila! In a couple of minutes your tank is full, you’re back on the road downing a Dr. Pepper and pretending to be Britney Spears.

How Do I Optimize For It?

An easy way to begin optimizing your site’s pages is making sure you’re tracking voice terms, which include long tail keywords and searches with question terms attached – like who, what, where, when and so on. Once you have a benchmark, you’ll be able to track your improvements.

Next, create or update an existing FAZ page predicting relevant voice searches.  This page can include questions like, “How much is shipping?” or “How does it work?” so when people are searching questions that might relate to your business, you have a page ready for them to land on.

And lastly, make sure your site passes the mobile-friendliness test.  People using voice search want quick answers to their pressing questions, so if your landing page doesn’t load fast enough, your user might bounce right off your site and get answers from elsewhere. 

 

Author: Stephanie May 

 

RELATED: 

Marketing Trends for 2018 

 

Phillip Long - CISSP, CEO of BIS Technology Group, along with his team of marketing and information technology experts, will walk you through an overview of    what your business should be doing to protect your data and plan your digital marketing strategies.

About BIS Technology Group

BIS Technology Group is the technology leader on the Gulf Coast and is comprised of four divisions: Information Technology, Web Design & Digital Marketing,   Office Equipment and Business Consulting. Together these divisions help local businesses exceed expectations and allow them to group to their full potential while minimizing risks. To learn more about BIS Technology Group, visit bistechnologygroup.com.

You may reach out to us at:
Phone: 251-405-2527
Email: plong@askbis.com


Emerging Trends in Digital Marketing

The year is flying by quickly and before we know it, 2018 will be here.  Top companies have a habit of starting to plan for the next year by Q2 of the year, so many businesses are already looking at trends coming up in the new year.  If you have initiated planning your marketing strategy and budget for 2018, be prepared to face questions regarding tactics you are opting to use that would go best with most of your customers.  And most importantly, which tactics can result in the most efficient conversion. 

To plan a top-notch marketing strategy for your business in 2018, go through the seven trends explained here and incorporate them in your planning process.  From personalized elements and mastering micro-moments to moving visual and analyzing the authentic data, we will go through all the best strategies for acquiring leads, conversions and engagement.

Master Micro-Moments

Mobile gadgets have proved to be a major influence in customer interaction and engagement with brands across the globe. But the surprising thing for most people is the concept of “micro-moments”, which has powered the shift to mobile phones. From long-term goals such as planning to purchase a home, or something as small as acquiring a quick grocery from the nearest store or even locating the ingredients of a dish from your phone, etc., countless of these micro-moments stimulate the impulse to reach out for our mobile phone.

As per Think with Google, micro-moments are highly critical and evaluative touchpoints where customers expect brands to cater their needs with reliable information, regardless of the time and location.

Whenever a customer feels the need to inquire about something, an astounding 96% of users reach for their smartphones to conduct the required research at that very instant. Only successful brands have the tendency to correctly anticipate and address the exact micro-moment needs by providing the right information at the right time to customer in need.

A useful, quick and one-touch access to the needed information becomes the basis of acquiring customer trust and building long-lasting relationships.

Visualization Is More Important than Ever

For all the exciting and informative things found online, whether it is a couple of kittens playing, a baby laughing or a top commercial featuring a popular model, there is always an element of video.  With a video, people tend to accept and attach on a much deeper level due to the usage of visually-rich and interactive elements depicting a proper message or story. And as a consequence, audience is tempted to take considerable action in terms of likes, sharing, etc.

With time, brands have been able to capitalize on the introduction of highly-engaging video features on different social media platforms like Facebook, Twitter, Snapchat and Instagram.

For this trend, we are going to focus on video aspect only since businesses are seizing the opportunity to differentiate their brand in the competitive industry.

Mobile users are tending to spend more time than ever with their smartphones, with the excitement to watch videos online being proportionate as well. It is clear from the following stats that online video is growing rapidly in popularity.

YouTube registers more 18 and above years-old audience during peak TV hours than any cable TV network.
Advertisers on prime time broadcasting TV could gain 56% more audience of 18 to 49 years-old through advertising on YouTube.
Plainly from statistics, it does not come as a surprise that Facebook recently revealed the count of 1.65 billion active users (data from April 2016) watching about 8 billion videos each day.

Consumers are more tempted from videos because of the deeper attachment they experience from the visual on-screen elements. Realizing the need, the trend of promoting high-quality video content is very much likely to soar high in future.

The Best Visibility with Native Ads

To grab a plain sight exposure in front of the right audience, native advertising has become one of the most sought-after marketing methods. Most users find interruptive ads frustrating and irrelevant. For instance, browsing a website and instantly an out-of-context ad pops out of nowhere is a big no-no for the user.

This is a common concern, which is best catered by native ads. It facilitates brands to market their offerings in a quite non-disruptive way that blends in easily with the environment a user is most comfortable with.

Native ads blend in such a seamless manner, that customers may not even spot them when viewing let it be advertorial, instant content, search advertising, recommended content or sponsored listings form of native advertising. Rather than approving it as a deceiving aspect, the point is to put the right information in front of the viewer when they actually need it.

As per the data provided by Polar and BI intelligence, CTR rates for premium native ads on mobile gadgets were four times higher, than the count of non-native display ads. The data also stressed that native ads calls for better engagement rates on tablets and smartphones as compared to desktop systems.


Emerging Digital Marketing Trends (2 part series)

Emerging Digital Marketing Trends

The year is flying by quickly and before we know it, 2018 will be here.  Top companies have a habit of starting to plan for the next year by Q2 of the year, so many businesses are already looking at trends coming up in the new year.  If you have initiated planning your marketing strategy and budget for 2018, be prepared to face questions regarding tactics you are opting to use that would go best with most of your customers.  And most importantly, which tactics can result in the most efficient conversion. 

To plan a top-notch marketing strategy for your business in 2018, go through the seven trends explained here and incorporate them in your planning process.  From personalized elements and mastering micro-moments to moving visual and analyzing the authentic data, we will go through all the best strategies for acquiring leads, conversions and engagement.

Master Micro-Moments

Mobile gadgets have proved to be a major influence in customer interaction and engagement with brands across the globe. But the surprising thing for most people is the concept of “micro-moments”, which has powered the shift to mobile phones. From long-term goals such as planning to purchase a home, or something as small as acquiring a quick grocery from the nearest store or even locating the ingredients of a dish from your phone, etc., countless of these micro-moments stimulate the impulse to reach out for our mobile phone.

As per Think with Google, micro-moments are highly critical and evaluative touchpoints where customers expect brands to cater their needs with reliable information, regardless of the time and location.

Whenever a customer feels the need to inquire about something, an astounding 96% of users reach for their smartphones to conduct the required research at that very instant. Only successful brands have the tendency to correctly anticipate and address the exact micro-moment needs by providing the right information at the right time to customer in need.

A useful, quick and one-touch access to the needed information becomes the basis of acquiring customer trust and building long-lasting relationships.

 

Visualization Is More Important than Ever

For all the exciting and informative things found online, whether it is a couple of kittens playing, a baby laughing or a top commercial featuring a popular model, there is always an element of video.  With a video, people tend to accept and attach on a much deeper level due to the usage of visually-rich and interactive elements depicting a proper message or story. And as a consequence, audience is tempted to take considerable action in terms of likes, sharing, etc.

With time, brands have been able to capitalize on the introduction of highly-engaging video features on different social media platforms like Facebook, Twitter, Snapchat and Instagram.

For this trend, we are going to focus on video aspect only since businesses are seizing the opportunity to differentiate their brand in the competitive industry.

Mobile users are tending to spend more time than ever with their smartphones, with the excitement to watch videos online being proportionate as well. It is clear from the following stats that online video is growing rapidly in popularity.

YouTube registers more 18 and above years-old audience during peak TV hours than any cable TV network.
Advertisers on prime time broadcasting TV could gain 56% more audience of 18 to 49 years-old through advertising on YouTube.
Plainly from statistics, it does not come as a surprise that Facebook recently revealed the count of 1.65 billion active users (data from April 2016) watching about 8 billion videos each day.

Consumers are more tempted from videos because of the deeper attachment they experience from the visual on-screen elements. Realizing the need, the trend of promoting high-quality video content is very much likely to soar high in future.

The Best Visibility with Native Ads

To grab a plain sight exposure in front of the right audience, native advertising has become one of the most sought-after marketing methods. Most users find interruptive ads frustrating and irrelevant. For instance, browsing a website and instantly an out-of-context ad pops out of nowhere is a big no-no for the user.

This is a common concern, which is best catered by native ads. It facilitates brands to market their offerings in a quite non-disruptive way that blends in easily with the environment a user is most comfortable with.

Native ads blend in such a seamless manner, that customers may not even spot them when viewing let it be advertorial, instant content, search advertising, recommended content or sponsored listings form of native advertising. Rather than approving it as a deceiving aspect, the point is to put the right information in front of the viewer when they actually need it.

As per the data provided by Polar and BI intelligence, CTR rates for premium native ads on mobile gadgets were four times higher, than the count of non-native display ads. The data also stressed that native ads calls for better engagement rates on tablets and smartphones as compared to desktop systems.


Five Facebook Marketing Tips to Help Increase Engagement

Five Facebook Marketing Tips to Help Increase Engagement

Facebook is continually using updating their algorithm to help their users see more relative content and less of what they don’t like. If you have a Facebook business page, you have probably noticed that it is more difficult to get engagement than it does on your personal Facebook page.

 
Why? 
Facebook sees your business page as a business. Essentially, you’re a business so you should pay for exposure. Before you start running Facebook ads, try these 5 Facebook marketing tips: 

facebook marketing tips, marketing tips, digital marketing, social media marketing

1.Images

Share images of real people. As a social network, people want to see people, especially people they know, like, and trust.  Lose the sales pitch. People are turned off by continuous product images. 

2. Host Facebook Contests

People want to win free swag, free product, or free/discounted services. Contests with the right prize will organically boost your traffic. You’ll increase your fan base, page likes, and grow your email list. You’ll increase your chances of going viral with the right product and right response. 

3. Go LIVE!

Facebook is very proud of this feature. It took quite a long time for this to roll out to all of their users, so those that Go Live – get seen! Going Live allows you to interact with your audience, increase your overall reach, and increase your page likes. A lot of people are afraid to go live, but the ones that do are heavily rewarded. 

4. Respond to Messages

You’ve probably seen the response time to messages on your Facebook page or another page. The better your response time, the more Facebook will show your posts to your followers/fans. Engagement is key. When you have a private chat with one of your Facebook friends, you’ll start to see them more in your newsfeed, and vice versa. 
 

5. Be Consistent 

When you are consistent, your audience will expect it. They will look forward to your engaging posts and Facebook live videos. Make sure you are posting 3-5 high quality posts per week. Create a hashtag, not only for fun, but for tracking purposes. Eventually, your followers will start using your hashtag. Be consistent, but remember, to have fun!

Facebook is meant for socializing and having fun. Re-evaluate your social media plan and determine what it is your audience responds to the most. Use the tips we suggested and just remember to lose the sales pitch and stay consistent!
If you need assistance with creating a social media plan, contact BIS Designs at 251.405.2542. 

 

 

 

 

 

BIS Designs is an internet marketing company serving the Mobile, Alabama area. Our content, development, social media marketing and search engine optimization specialists have years of experience in targeting custom audiences for the B2B community and would welcome the opportunity to help your business grow.

 

Phillip Long, CEO

 


7 Reasons Your Company Needs a Mobile App
Mobile App for Businesses

With 
87% of Americans using the internet and 80% of people online owning a smart phone, a mobile marketing strategy for businesses shouldn’t be ignored. However, there’s more to an effective mobile strategy than a mobile-friendly website. As the digital universe expands, so do marketing strategies, and that’s one reason why many businesses are seeing tremendous results through customizing their own mobile app. 

WITH OVER HALF OF ALL ONLINE ACTIVITY BEING DONE ON MOBILE DEVICES, MORE AND MORE SMALL TO MEDIUM SIZED BUSINESSES ARE ADOPTING THE USE OF A MOBILE APP TO ADVANCE THEIR MARKETING STRATEGY.

You may be thinking mobile apps are only useful for the big time players, brands like Amazon and Target, but have you not noticed that even your local coffee shop now has an app for its customers? Why do they bother, you might ask? Because they’ve recognized the value that mobile apps can bring to the table. Mobile apps have become very affordable for small businesses, and the advantages of incorporating a mobile app into your marketing arsenal are very enticing.
 

Imagine you run a golf course in Gulf Shores, Alabama. How awesome would it be to allow your golfers to record their scores and see the golf range through a map in the mobile app?

Golf Course Mobile App
 
What if you’re in the mortgage business and you develop a free app that has a mortgage calculator on it for real estate agents and potential homebuyers to use? That would certainly get people talking about your company. 

If you’re still unsure how a mobile app could benefit your business, here’s our list of the top seven reasons why small to midsize businesses should build their own mobile platform.

1. Increases your exposure 

A company can incentivize those who have downloaded the app to share it with their friends on social media in order to get referral points. Our minds have a way of gravitating towards the familiar, so the more the catchy icon is seen on a user’s phone as they scroll past it or in the App Store or Google Play, the more likely they will be to choose you when the need arises. 

2. Differentiates your business from your competitors

Do your competitors offer apps to help their customers? If they do, then it’s time for you to take it up a notch! If they don’t, then this is an excellent time for you to stand out by offering such a service.

3. Increases customer loyalty

By providing a personalized experience, businesses can interact with their customers efficiently which effectively generates repeat business. You can drive repeat business through rewarding customers for their patronage. Apps allow you to send push notifications to remind customers of deals, specials and events. Loyalty solutions can also consist of having digital stamp cards, digital coupons, and other loyalty reward programs. No more paper stamp cards (which everyone loses)!

Customer rewards
 

4. Generates more revenue

Depending on your industry, certain businesses see a big increase through in-app purchases by offering revenue generating solutions such as mobile food ordering, shopping carts or a reservation system.

5. Encourages customer engagement

Apps allow you to set up push notifications that can target specific user demographics, even based on their location. For example, customers will receive a coupon if they’re near your business. Additionally, you can send in-app messages to those who have the app. 

6. Reaches your customers where they are

People are using their phones all day long and the customer relationship is becoming more and more digital in nature. Self-service technologies through the internet are becoming how businesses interact with their customers, and a mobile app is essentially the path of least resistance.

Push notifications
 

7. Takes advantage of affordability

Mobile apps used to only be reserved for the type of businesses that could fork out $50,000 to have one developed. Those days are gone. Now every business can have one through advances in app development technology.

 

In summary, some of the most valued mobile app uses are: 

 

• Promoting Events: Showcasing key info on events & promotions, tracking attendees, and posting comments.
• Ordering Food: Seamless ordering with in-app payments.
• Geo-targeting Customers with GPS Coupons: Allowing users to check in at your location to unlock coupons or use geo-fencing when they’re in your area.
• Rewarding Loyalty: Providing highly customizable mobile stamp cards.
• Selling Merchandise: Selling products and taking payments right through the app.
• Taking Reservations: Offering mobile booking features which allow users to set up appointments through the app.
• Referring Friends: Incentivizing easy app-sharing by email, social media, or text.

 

BIS Designs, a local marketing company, now offers mobile apps for small to medium sized businesses all along the Gulf Coast, from Pensacola, Florida to Biloxi, Mississippi. We believe a multi-channel marketing platform is needed for businesses to effectively market themselves to get positive results. Our mobile apps can provide your customers with a wide range of services that can generate more revenue and increase your brand visibility. Contact us today for a free marketing consultation to see how a mobile app can benefit your business!



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