Internet Marketing on the Gulf Coast 
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May Newsletter: How to Believe You're Extraordinary

 Read Our May 2017 Newsletter to Believe in Being Extraordinary

From this month's newsletter, learn:

  • How to Believe in Being Extraordinary
  • If the Surface Studio Is Worth the Money
  • 9-Step Checklist for Data Security
  • How to Market to Other Businesses on Social Media

Top 4 Tips for Business to Business Social Media Marketing
social media marketing B2B

Facebook is a popular way for companies to market their products and services to consumers like ourselves. In the past, it hasn’t been as helpful for businesses looking to market to other businesses. However, that’s no longer the case. Facebook is now proving itself to be a successful marketing tool for business-to-business (B2B) marketing.

Largely because of social media, business owners are now basing their business purchase decisions off what their friends are recommending and what reviews they read online. 


LinkedIn has long been the most effective platform for businesses to market on social media to other companies. However, Facebook has over 1.4 billion monthly users allowing businesses to get their message in front of the right audience through paid advertising.

Businesses are five times more likely to engage with a sales rep who shares a mutual connection. This is one reason why it’s important not to ignore Facebook. We have seen success with this social media strategy with our clients in Mobile, AL.

How does all this magic happen? Here are the top four tips to make business to business (B2B) social media marketing work on Facebook:


1. Expand your audience.
Reach past your current audience through advertising on Facebook and targeting people that meet certain qualifications. 

2. Target work categories.
Facebook, LinkedIn, and Instagram advertising allows you to go past general demographics to drill down to specific interests, job titles and income levels.

3. Offer incentives for lead generation.
Using ads to target the audience you want, you can bring prospects to your website looking for access to the content you’re offering. By directing them to a landing page that asks them for their email address, you’re able to generate leads by giving them access to a free trial of your product or service, or access to an ebook or webinar.

4. Create custom audiences.

Custom audiences can be set up in Facebook by:

Importing a list of emails from your contact database.
Upselling to customers that purchased a particular item or service (making recommendations). 
Retargeting lost customers by putting a Facebook pixel on a certain web page to track if users completed your call to action. If they didn’t reach the ‘Thank you for signing up/purchasing’ page, then you can retarget your ads to those who missed out.

Even if your business or industry is what you would consider ‘boring’, a social media presence on Facebook can: 


Increase awareness, connections and leads.
Set you apart from your competitors.
Strengthen your company’s credibility.
Keep your business’ name at the top of potential customers’ minds.  

BIS Designs is an internet marketing company serving the Mobile, Alabama area. Our social media marketing and search engine optimization specialists have years of experience in targeting custom audiences for the B2B community and would welcome the opportunity to help your business grow.

 
Contact us for a complimentary marketing evaluation and let’s get your business back on track!



BIS Designs Now Offers Mobile Development

BIS DESIGNS NOW OFFERS MOBILE APP DEVELOPMENT

BIS Designs Offers Mobile App DevelopmentRobertsdale, AL (April 11, 2017)BIS Designs, experienced web design and digital marketing firm on the Gulf Coast, now offers mobile app development and management for local businesses. This new service allows organizations to better communicate with current clients while attracting new customers with state-of-the-art marketing.

According to Flurry, mobile users spend 90% of their time in apps instead of the mobile web. By adding this service, BIS Designs will give customers a complete digital marketing approach from web design and search engine optimization to social media marketing and app development.

With a mobile app, clients can push notifications to consumers. Plus, give users access to special discounts, events and loyalty programs. For certain businesses, it can even be a source of income by selling advertising on the app itself.

“It’s always exciting to be able to offer our clients a professional and in-demand service for a fraction of the cost,” said Phillip Long, CEO of BIS Designs. “I think apps will revolutionize the way we do marketing and I can’t wait to see how it helps our customers grow!”

To learn more about BIS Designs, call 251.410.7601 or visit www.askbisdesigns.com

About BIS Designs 

BIS Designs provides web design and digital marketing services to hundreds of small and medium businesses in the local market. With the solid understanding that marketing is vital to the success of your business, BIS Designs is de-bunking the “if you build it, they will come” myth by providing the highest quality web design and digital marketing solutions available. Headquartered in Robertsdale, Alabama, BIS Designs has been serving Gulf Coast businesses for over 6 years. Learn more at www.askbisdesigns.com

About BIS Technology Group 

BIS Technology Group is the technology leader on the Gulf Coast and is comprised of four divisions: information technology, web design & digital marketing, office equipment and business consulting. Together these divisions help local businesses exceed expectations and allow them to grow to their full potential while minimizing risks. BIS is located in Robertsdale, AL. To learn more about BIS Technology Group, visit bistechnologygroup.com

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Why Your Website Needs to Switch to HTTPS
Http SSL Secure Website

This is the year for websites to become more secure. Since 2014, Google has given search engine ranking boosts to sites that use https://, also known as SSL or Secure Socket Layer, for their web addresses instead of http:// alone.  As of this year, Google’s web browser Chrome is taking huge strides towards making the internet a safer place by labeling all HTTP pages that take payment information or collect passwords as non-secure. This is part of Google’s long term plan to eventually label all HTTP sites as non-secure. Other web browsers are said to soon follow suit.

Switching to encrypted SSL certificates, meaning sites change to https:// rather than http://, is now more important than ever.


What is HTTPS?

HTTPS is the acronym for Hypertext Transfer Protocol Secure. It is a protocol used for secure communications over the internet. Communication over HTTPS is encrypted between the end user and the server so the data cannot be tampered with and listened in on.

What is SSL?

SSL is the acronym for Secure Socket Layer and is another type of protocol that helps encrypt data transferred over a computer network. Through purchasing an SSL certificate, an encryption key is placed on the server to protect your communication via your website.

Why should you care about HTTPS and SSL?

This gets back to the main reasons why Google is calling for all websites to switch to HTTPS. The beginning of your URL (www.example.com) begins with either HTTP or HTTPS. By remaining on the unsecured HTTP, the data transferred between the web server and the browser on your computer or smartphone can be compromised. 

Even if your website is not an eCommerce site or doesn’t have login capabilities, it is still at risk. User behavior has become a very hot commodity for cyber criminals. The best course of action is to get a fully encrypted SSL certificate on your website so you can continue business as usual without feeling any ramifications from being viewed as an untrusted website. Implementing SSL on your website is definitely a direction all websites should be headed in as it helps keep everyone a little safer.

It no longer suffices to make certain pages https:// and not others. Your website has to be fully encrypted or it will lose search engine placement, and anyone who views it will soon see a warning sign that they may not understand. This might deter them from ever visiting your site again. 

Since most of BIS Designs' websites are easily editable by our clients, we include a login in the footer on each page. As a courtesy, we are moving all non-SSL certified sites to a secure encrypted SSL server.  

Here’s an example of how a secure SSL certified site appears:

Secure website https

And here is an example of what a website’s address in a web browser might look like without an SSL certificate starting this year:

http secure website 

Here is how the http:// web pages are said to soon be displayed:

HTTP secure website 

BIS Designs is a web design and marketing company based out of Robertsdale, Alabama with clients spanning from Gulfport, MS to Pensacola, FL. With our clients’ best interest as our top concern, we take every effort to ensure their online presence accurately communicates their mission, produces results, and engenders trust among their customers. If your business is in need of an online makeover, contact us for a free website audit and marketing evaluation.



April Newsletter: Why You Need to Switch to HTTPS on Your Website

 Read Our April 2017 Newsletter on Why
You Need to Switch Your Website to HTTPS

HTTPS - Why You Should Switch Your Website

From this month's newsletter, learn:

  • Why You Should Switch Your Website to HTTPS
  • The Shiny New Gadget of the Month: Virtual Reality
  • How to Dodge a Data Disaster
  • The Misnomer of Failure

March Newsletter: How an App Can Help Your Business

 Read Our March 2017
Newsletter Here About Apps! 

From this month's newsletter, learn:

  • How an App Can Help Your Business
  • How to Keep Hackers Out Because Your Lucky Charm Isn't Going to Cut It
  • The Nintendo's Switch
  • How to Handle Issues Before Sundown

BIS Designs Releases Mobile App to Streamline Customer Experience

BIS DESIGNS RELEASES MOBILE APP TO STREAMLINE CUSTOMER EXPERIENCE

Robertsdale, AL (April 4, 2017)BIS Designs, experienced web design and digital marketing firm on the Gulf Coast, releases newly developed mobile app to make the customer experience easier and more convenient. Businesses can now download the BIS Designs app from Google Play or the Apple Store. 

With the app, clients can submit tickets, view upcoming company events and receive alerts and notifications. As a special incentive, BIS Designs will post in-app specials that will only be released to those who have the app. 

The app can be downloaded by visiting askbisdesigns.com/bis-designs-app

Phillip Long, CEO of BIS Designs, stated, “It’s exciting to provide this type of technology and service to our clients. Now, they can simply submit tickets through the app and even request appointments with our staff.” 

To learn more about BIS Designs, call 251.410.7601 or visit www.askbisdesigns.com

About BIS Designs 

BIS Designs provides web design and digital marketing services to hundreds of small and medium businesses in the local market. With the solid understanding that marketing is vital to the success of your business, BIS Designs is de-bunking the “if you build it, they will come” myth by providing the highest quality web design and digital marketing solutions available. Headquartered in Robertsdale, Alabama, BIS Designs has been serving Gulf Coast businesses for over 6 years. Learn more at www.askbisdesigns.com

About BIS Technology Group 

BIS Technology Group is the technology leader on the Gulf Coast and is comprised of four divisions: information technology, web design & digital marketing, office equipment and business consulting. Together these divisions help local businesses exceed expectations and allow them to grow to their full potential while minimizing risks. BIS is located in Robertsdale, AL. To learn more about BIS Technology Group, visit bistechnologygroup.com


BIS to Educate Mobile-Based Business Executives on Digital Marketing to Aid in Company Growth

FOR IMMEDIATE RELEASE

Contact: Christi Kannapel

ckannapel@askbis.com

251.923.4015

BIS DESIGNS TO EDUCATE MOBILE-BASED BUSINESS EXECUTIVES
ON DIGITAL MARKETING TO AID IN COMPANY GROWTH

Complimentary Lunch & Learn set for March 23rd

 

Robertsdale, AL (February 8, 2016) – BIS Designs, an experienced digital marketing firm on the Gulf Coast, will host a free luncheon for Mobile-based business executives.  This event will educate local business owners on what they can do to boost sales and grow their company using digital marketing. It will be held at Wintzell’s Oyster House restaurant located at 6700 Airport Boulevard, Mobile, AL on Thursday, March 23rd from 11:30 am – 1 p.m.

Phillip Long, CEO, along with marketing experts, Taylor D’Amico and Sean Williams, will walk attendees through an overview of what their business should be doing now in digital marketing to see growth in 2017. Reservations are required and may be made by visiting http://www.askbisdesigns.com/seminar or calling 251.410.7601.

Who Should Attend?

Business owners, managers and executives will get the most benefit from attending this luncheon. While marketing professionals are more than welcome to attend, the presentation is geared towards business owners.

Long will discuss how to use personal and company social media channels to increase brand awareness as well as how having a mobile app can increase the number of monthly sales.

Digital Marketing Luncheon in Mobile, AL“According to the Search Engine Journal, 434% more pages are indexed when a company blogs which ultimately leads to a better placement in search engines and increases the number of qualified leads visiting your website,” said Phillip Long, CEO.  Long continues, “As a business owner, I believe blogging is one of the best things you can do for your company not just for search rankings, but also as a great resource for customers and potential clients.” (Photo: Phillip Long)

To learn more about this event, visit http://www.askbisdesigns.com/seminar. Additional business updates are planned throughout 2017. For more information about BIS Designs, please visit our website at http://www.askbisdesigns.com.  

About BIS Designs

BIS Designs provides web design and digital marketing services to hundreds of small and medium businesses in the local market. With the solid understanding that marketing is vital to the success of your business, BIS Designs is de-bunking the “if you build it, they will come” myth by providing the highest quality web design and digital marketing solutions available. Headquartered in Robertsdale, Alabama, BIS Designs has been serving Gulf Coast businesses for over 6 years. Learn more at www.askbisdesigns.com.

About BIS Technology Group

BIS Technology Group is the technology leader on the Gulf Coast and is comprised of four divisions: information technology, web design & digital marketing, office equipment and business consulting. Together these divisions help local businesses exceed expectations and allow them to group to their full potential while minimizing risks. To learn more about BIS Technology Group, visit bistechnologygroup.com.

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February Newsletter: How to Spot a Fake App

 Read Our February 2017 Newsletter Here!

From this month's newsletter, learn:

  • How to Spot a Fake App from Stealing Your ID
  • Strengthen Your Human Firewall to Prevent Security Breaches
  • How to Convert Visitors Using a Landing Page
  • Wake Up Without Coffee Using This Simple Breathing Exercise

7 Reasons Your Company Needs a Mobile App
Mobile App for Businesses

With 
87% of Americans using the internet and 80% of people online owning a smart phone, a mobile marketing strategy for businesses shouldn’t be ignored. However, there’s more to an effective mobile strategy than a mobile-friendly website. As the digital universe expands, so do marketing strategies, and that’s one reason why many businesses are seeing tremendous results through customizing their own mobile app. 

WITH OVER HALF OF ALL ONLINE ACTIVITY BEING DONE ON MOBILE DEVICES, MORE AND MORE SMALL TO MEDIUM SIZED BUSINESSES ARE ADOPTING THE USE OF A MOBILE APP TO ADVANCE THEIR MARKETING STRATEGY.

You may be thinking mobile apps are only useful for the big time players, brands like Amazon and Target, but have you not noticed that even your local coffee shop now has an app for its customers? Why do they bother, you might ask? Because they’ve recognized the value that mobile apps can bring to the table. Mobile apps have become very affordable for small businesses, and the advantages of incorporating a mobile app into your marketing arsenal are very enticing.
 

Imagine you run a golf course in Gulf Shores, Alabama. How awesome would it be to allow your golfers to record their scores and see the golf range through a map in the mobile app?

Golf Course Mobile App
 
What if you’re in the mortgage business and you develop a free app that has a mortgage calculator on it for real estate agents and potential homebuyers to use? That would certainly get people talking about your company. 

If you’re still unsure how a mobile app could benefit your business, here’s our list of the top seven reasons why small to midsize businesses should build their own mobile platform.

1. Increases your exposure 

A company can incentivize those who have downloaded the app to share it with their friends on social media in order to get referral points. Our minds have a way of gravitating towards the familiar, so the more the catchy icon is seen on a user’s phone as they scroll past it or in the App Store or Google Play, the more likely they will be to choose you when the need arises. 

2. Differentiates your business from your competitors

Do your competitors offer apps to help their customers? If they do, then it’s time for you to take it up a notch! If they don’t, then this is an excellent time for you to stand out by offering such a service.

3. Increases customer loyalty

By providing a personalized experience, businesses can interact with their customers efficiently which effectively generates repeat business. You can drive repeat business through rewarding customers for their patronage. Apps allow you to send push notifications to remind customers of deals, specials and events. Loyalty solutions can also consist of having digital stamp cards, digital coupons, and other loyalty reward programs. No more paper stamp cards (which everyone loses)!

Customer rewards
 

4. Generates more revenue

Depending on your industry, certain businesses see a big increase through in-app purchases by offering revenue generating solutions such as mobile food ordering, shopping carts or a reservation system.

5. Encourages customer engagement

Apps allow you to set up push notifications that can target specific user demographics, even based on their location. For example, customers will receive a coupon if they’re near your business. Additionally, you can send in-app messages to those who have the app. 

6. Reaches your customers where they are

People are using their phones all day long and the customer relationship is becoming more and more digital in nature. Self-service technologies through the internet are becoming how businesses interact with their customers, and a mobile app is essentially the path of least resistance.

Push notifications
 

7. Takes advantage of affordability

Mobile apps used to only be reserved for the type of businesses that could fork out $50,000 to have one developed. Those days are gone. Now every business can have one through advances in app development technology.

 

In summary, some of the most valued mobile app uses are: 

 

• Promoting Events: Showcasing key info on events & promotions, tracking attendees, and posting comments.
• Ordering Food: Seamless ordering with in-app payments.
• Geo-targeting Customers with GPS Coupons: Allowing users to check in at your location to unlock coupons or use geo-fencing when they’re in your area.
• Rewarding Loyalty: Providing highly customizable mobile stamp cards.
• Selling Merchandise: Selling products and taking payments right through the app.
• Taking Reservations: Offering mobile booking features which allow users to set up appointments through the app.
• Referring Friends: Incentivizing easy app-sharing by email, social media, or text.

 

BIS Designs, a local marketing company, now offers mobile apps for small to medium sized businesses all along the Gulf Coast, from Pensacola, Florida to Biloxi, Mississippi. We believe a multi-channel marketing platform is needed for businesses to effectively market themselves to get positive results. Our mobile apps can provide your customers with a wide range of services that can generate more revenue and increase your brand visibility. Contact us today for a free marketing consultation to see how a mobile app can benefit your business!



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