PPC marketing is not a necessity like search engine optimization, but it's extremely helpful when you are trying to drive traffic to your website or a certain landing page in a short amount of time. With SEO, it can take weeks or even months for Google to index a page on your website and for it to show up in the results on a Google search. However, this does not mean that PPC marketing automatically indexes your website. It's just a way to bypass indexing and send potential customers to your site immediately.